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Schmitt, Bernd H. ListingsIf you cannot find what you want on this page, then please use our search feature to search all our listings. Click on Title to view full description
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Schmitt, Bernd H. EXPERIENTIAL MARKETING : How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands
New York The Free Press 1999 0684854236 / 9780684854236 First Edition, First Impression Hardcover and Dustjacket Very Good + Very Good + Inscribed and Signed By Author
xix, + 280pp. Book clean, square. Spine firm, gilt title there-on. Plain blue boards have minor flaw to rear panel. Short personal inscription, signed and dated ('06) by author on title page, otherwise leaves clean and unmarked. Illustrated, loose-plastic protected dustjacket negligibly edgeworn only. "In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use 'experience providers' such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences . . . " Contents include: Preface, Acks., 11 chapters over three 'parts', Epilogue, Notes, Permissions, Index. Book weight approx. 570g. PLEASE NOTE: LISTED BOOKS ARE NOT STORED AT SHOP PREMISES. DIGITAL PHOTO AVAILABLE ON REQUEST.
Price:
17.82 AUD
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